I like to buy products that offer a fair trade. The Fairtrade Foundation has done a great job of building brand awareness through their logo so it makes it easier to decide which products are going to be a fair trade and which might not be.
However I’ve had a bad experience.
For a trade to be fair, it has to be fair in both directions. The source producers need to be paid a fair price for the product the produce, but I too need to pay a fair price for the item I’m purchasing. This price is, understandably, normally higher than the price you pay for non-fair-trade items — so that’s not my problem.
My problem comes from the product I take from the supermarket shelf compared to the product I find inside the container. Here’s my problem:
This is the second container of Republica Drinking Chocolate I’ve purchased, and I made sure the batch numbers were different. Both were just over half full. Even accounting for ‘air’ and ‘settling’ during transport, there’s no way you can call that a fair trade. It’s deceptive.
Though to be fair .. it is the best hot chocolate I’ve ever tasted.
Republica: Change your packaging to match what you’re selling
Fairtrade: Change your licence to mandate a fair trade on both ends of the transaction
(I have contacted both companies for comment, and if I get a response, I’ll update this post)